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About Trading Direct.
Driving Technology


Established in 1997, Trading Direct was the brainchild of Steven Hopkinson, who had just gained his Masters Degree in Entrepreneurship from Stirling University. At the time the Internet mail order shopping phenomena was in its infancy, but was obviously an emerging force in the retail sector. Now heading into our 17th year, the online shopping experience has changed significantly and now makes up 13.5% of the UK retail market, generating sales in excess of £44 billion.

The first wave of products, supplied by Trading Direct, were concentrated in the after market, automotive electronics area. A family business, we were able to offer great product knowledge and fantastic customer service. Unlike many of our competitors, we hold large amounts of stock, at our distribution centre in Guildford, which enables us to offer great deals with the option of guaranteed next day delivery, late into the afternoon.

Automotive Electronics Experts

Trading Direct has, for years, been at the forefront of the market for in-car satellite navigation and speed camera detection systems. In this time, we have developed very close relationships with the leading brand manufacturers. This enables us to not only offer in-depth product knowledge but also gives us a branded online sales presence.

Dolphin Branded Products

Over the past 10 years, we have also diversified our product range to include our own, Dolphin, branded products. Following our initial success with the award winning Dolphin Parking Sensors, we have gone on to expand our range to include Daytime Running Lights and In-Car Event Recorders.

We are currently the approved after-market supplier to a number of major automotive groups in the United Kingdom, including:

  • Inchcape Mercedes
  • Renault Retail Group
  • Lifestyle Ford Group
  • Brayleys Honda
  • Southern Vauxhall
  • Martins VW & Peugeot
  • Warwick Kia
  • Sims Suzuki

In 2012 we became a recognised supplier for the Retail Automotive Alliance.

This has further cemented our place as market leader.